Email Marketing Compliance

Last updated: May 14, 2025

At Leaf & Latch, we only send emails to people who actually want to hear from us. Whether it's a freebie you grabbed, a planner you purchased, or a rewards program you joined—your inbox should feel like a cozy greenhouse, not a spam trap.

This policy outlines how we handle email communication, comply with privacy laws, and honor your right to opt in (or out) at any time.

How We Collect Email Addresses

You may be added to our email list if you:

  • Opted in through a pop-up, product page, or freebie form
  • Joined the Rooted Rewards program
  • Created a store account or made a purchase and chose to receive updates
  • Downloaded a free digital product and consented to receive follow-ups
  • Signed up through our blog, footer, or checkout page
  • Gave verbal/written consent during a collaboration, vendor fair, or giveaway

We do notbuy, sell, or scrape email lists. Everyone on our list has either opted in or has a legitimate relationship with our shop.

What You Can Expect to Receive

If you’ve opted in, you may receive:

  • Digital product updates and new launch announcements
  • Planner tips, journal ideas, and free resources
  • Discount codes, seasonal promos, or loyalty program perks
  • Collaboration news and early access to new collections
  • Affiliate program updates (if applicable)

We keep it fun, planty, and not too frequent—we promise not to blow up your inbox.

What We Never Do

  • We don’t spam
  • We don’t auto-enroll people who haven’t agreed
  • We don’t sell your email or share it with third-party marketers
  • We don’t make it hard to unsubscribe (you can leave anytime, no guilt)

How to Unsubscribe

You can unsubscribe from our emails at any time by:

Once unsubscribed, you may still receive order-related emails or important shop updates tied to a purchase, but no marketing communications will be sent.

Affiliate, Referral, & Influencer Compliance

If you’re promoting Leaf & Latch as a member of our Affiliate Program or a featured collaborator:

  • You must follow your local email marketing and privacy laws
  • You may not send emails on our behalf unless given express permission
  • Any content created must clearly disclose your affiliate relationship per FTC guidelines

When in doubt, ask us—we’ll guide you through best practices.

Privacy + Data Protection

All emails are managed securely through compliant platforms, and you can request access, updates, or deletion of your information at any time. For full details, view our Privacy Policy and Data Processing Agreement.

Final Thought

Your inbox is sacred space—we only want to be in it if we’re bringing value, joy, or leafy inspiration. If we ever fall short, we’d love your feedback.

We’re Here to Help—Then Get You Back to the Fun

If your questions are still leafing around in your head, we’ve got you. Our inbox is always open, and we’re happy to help with anything from refunds to planner picks.

But if everything’s clear and you’re feeling ready—let’s get you back to where the real magic grows: digital planners, juicy stickers, and plant-powered joy.

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